How AI marketing start-up Metigy took investors for a ride

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In the Federal Court this week, Metigy executives spoke publicly for the first time about how it attained a $1 billion valuation through Fairfull’s deceptions, credulous investors and a technology bubble.

In the Federal Court this week, Metigy executives spoke publicly for the first time about how it attained a $1 billion valuation through Fairfull’s deceptions, credulous investors and a technology bubble. And they revealed fresh details about how it failed – from claims of non-existent AI technology to telling investors Metigy had customers that never paid for or used its product.

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